Margin / Markup Calculator Guide: Price, Convert & Reverse
A complete overview of the Margin / Markup Calculator — pricing from cost, converting between margin and markup, and finding the max cost for a target margin.
Pricing a product touches margin, markup, cost, and sale price all at once — this calculator covers every direction from one tool, and always shows both percentages together.
What it calculates
- Find sale price: cost + a target markup or margin percent → sale price, profit, and both percentages.
- Find margin & markup: cost + sale price → the actual markup and margin percentages, useful for checking real numbers against a target.
- Find max cost: sale price + a target markup or margin → the most you can pay a supplier and still hit that target.
Why every result shows both percentages
Markup and margin are easy to confuse and describe the same profit differently — showing both together, every time, removes the need to convert by hand or accidentally price off the wrong one.
Once a price is set, our Sales Tax Calculator and Discount / Sale Price Calculator handle what happens to that price at checkout.